As per a survey conducted, a majority of people as well as organizations who are in some way or the other associated with SEO make use of tools for performing a wide variety of tasks. Most part of such tasks include keyword research, backlink and link profile analysis, monitoring visitor’s behavior and monitoring rankings.
The fact can’t be denied that the selection of right tools in any job not only makes your job easier, but also helps in saving your time to a large extent. As a search engine optimization specialist, you can make use of the below mentioned SEO tools absolutely free of cost. This will also help you in understanding the latest trends of the market as well as in choosing the best place for your site.
Here is a brief description of the ten free SEO tools which have achieved top ratings in the year 2015:
1. Keyword Tool of Google
In the initial stage of making a website, you should be adequately equipped with the knowledge about competition of your product. For using this tool, you just need to enter a keyword or a phrase and this tool helps you in finding the related words or phrases. So, it helps in selecting accurate keywords which works a great deal in improving the rankings of your site.
2. Google Trends
Google Trends helps in finding out the frequency of the usage of a search-term in relation to the total search-volume of the various parts of the world done in different languages. The horizontal axis of the main graph s used for denoting time and the vertical is used for finding out the number of searches in proportion to the total number of searches done on the global level. You can freely chose regions and years as per your requirements.
Apart from this, Google Trends can also be used for making a comparison between the trends of searches. It can be done for two or more terms by separating the terms with comma.
3. Google Insights
Google Insights was launched by search engine giant Google on August 5, 2008. It is an advanced service which can be effectively used for showing the data of search trends. The best part of this tool is it represents regional interest on a country’s map in visual form.
It also shows top searches and rising searches which can prove to be of great help in keyword research. You can also narrow down the results with categories available for each search term.
4. SEO Quake
SEO Quake has gained immense popularity among SEO users as an analytic SEO-tool which is mainly used for Firefox, Opera browsers and Chrome. You can get information about page rank, Alexa and Google Index of any site with the help of this tool.
It also works as a Keyword Density tool which calculates the number of times a keyword or phrase is used on a web page. This tool is also equipped with a parameter which effectively highlights no-follow links.
It is basically a toolbar extension for SeaMonkey and Firefox. With its help, you can check how a website is performing. It fulfills the specialized requirements of search engine marketers. This tool gives wide search-related information about a site. The best part is that all the information can be viewed together in a single compact toolbar.
The SearchStatus is available on the status bar. It is present at the bottom of the browser. In case one wants to see the backward links for a particular page, it can be viewed in new tabs in the same browser window.
6. Google Analytics
This tool gives detailed information about the visitors who visit a particular website.
Google Analytics helps in tracking visitors from all referrers. This tool can also be used for the collection of query terms used by readers for visiting your site. These collected terms can prove to be beneficial in the selection of the keyword terms which one might have ignored before.
Apart from this, this tool can also give information about landing pages, exit pages, bounce rate, conversion tracking, page views and the number and details of new visits for your site. The wide benefits offered by this tool make it one of the popular statistics service offered to websites.
7. Google Webmaster Tool
It is a free web service offered by Google especially for webmasters. With the help of this, webmasters can easily check indexing status which gives them a good chance for optimizing the visibility of their websites.
Undoubtedly, Google webmaster tools offer the best options for your SEO, but you should also check Bing’s new webmaster tools as those help in fixing on-page SEO problems within seconds.
8. Backlink Watch
It is mainly used as a research tool for backlinks. It’s most important feature is that it can list up to 1000 backlinks for any site you wish to check. Not only this, it also offers Anchor Text, OBL, PR and Flag.
CopyScape is available free of cost for checking plagiarism. It helps in checking the uniqueness of your article by detecting the duplicate content. It can prove to be of utmost benefit for you if you accept guest posts on your blog or site.
10. HTTP Request and Response Header
This free SEO tool helps in viewing request and response header of a HTTP connection, HTML source and HTTP status codes.
By effectively using these free SEO tools, you can aim your keywords accurately, examine your competitors properly and get immense help in improving the quality of your site.